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    Highlanders

    Win Nuggies Boots

    To drive at-match excitement during the Super Rugby season, the Highlanders launched an exclusive "Win Nugs’ Boots" competition, giving one lucky fan the chance to own a pair of signed, player-worn boots from All Blacks halfback Aaron Smith. By utilising a simple QR-code entry mechanic on the stadium big screens, the club turned a high-value piece of memorabilia into an interactive matchday moment that saw fans attending the match competing for a truly unique piece of Highlanders history.

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    Fan Engagement

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