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    Cricket Australia

    WBBL Team of the Decade Selector

    To drive rapid fan engagement, Cricket Australia deployed Campaignware’s "Team Picker" template for a high-impact, low-friction execution. By integrating a bespoke player bio feature, the club added significant depth to the user journey without compromising operational speed. The activation successfully transitioned social media conversation into verified first-party data, delivering a scalable and insight-rich asset for future marketing initiatives

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