Sydney FC / Macquarie University
Sydney FC x Macquarie University Fan Cam UGC
For the recent Sydney FC home match at Allianz Stadium, the club and its partner Macquarie University wanted to move beyond the standard "Fan Cam" experience. Campaignware fast-tracked a new "Photo Frame" feature allowing fans to scan a QR code, snap a selfie, and have it automatically wrapped in a branded digital frame before being pushed to the stadium's massive screens. Customer Testimonial: "Our partnership with Campaignware has been a genuine value-add for Sydney FC and our commercial partners. We trust the team enough to work directly with our sponsors to help deliver on their objectives, and the brands themselves have been excited about what the platform can do. The trial of the new frames feature on the big screen during our Big Blue match against Melbourne Victory was a great success, and we're looking forward to what's next." Match Day and Partnership Experience Manager Sydney FC
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