Bastion

Scream For Reese's

Reese's leveraged a custom-built Campaignware hub to bridge the gap between grocery aisles and digital participation for their national consumer promotion. By implementing a unified entry platform accessible at every Woolworths and Coles location, the brand successfully stimulated purchase frequency while capturing critical consumer data, providing a premium, interactive touchpoint that amplified their partnership and rewarded Australian fans on a massive scale.

Last updated 11 August 2026

Campaign details