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    Sunderland

    Player of the Match

    Sunderland AFC elevated their post-match fan engagement by deploying a flexible, kit-aligned voting hub for their "Player of the Match" activations. This creative-first approach allowed the club to refresh the fan experience for every fixture, ensuring the digital destination felt timely and relevant. By moving beyond a static template, Sunderland successfully captured vital fan data while providing a premium, branded experience that mirrored the action on the pitch.

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    Campaign details

    Industry

    Sports Team

    Use Case

    Data Capture
    Fan Engagement

    Template Used

    MVP

    Desktop Preview

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