Perth Scorchers

Memory Match Game

To maximise partner value for official sponsor BMD, the Perth Scorchers deployed Campaignware’s highly requested "Memory Match" minigame template across the BBL season. Moving past static logo loops, this interactive format kept fans actively engaged during natural match pauses by challenging them to flip and match player-aligned tiles against the clock. The repeatable, highly scalable asset successfully converted peak audience attention into premium brand visibility for BMD while driving high-volume first-party data capture directly into the club's CRM.

Last updated 11 August 2026

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