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    Crusaders

    Legends XV - Select Your Backline

    The Crusaders utilised Campaignware’s MVP template to transform 30 years of heritage into a powerful engine for first-party data capture. By moving beyond passive social media likes, the club implemented a month-long engagement strategy that identified and verified core fans. This approach provided the Crusaders with a rich dataset to drive future commercial growth and personalised marketing.

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    Campaign details

    Industry

    Sports Team

    Use Case

    Data Capture
    Fan Engagement

    Template Used

    MVP

    Desktop Preview

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