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    Perth Scorchers x Komatsu

    Komatsu Smart Play

    To elevate the matchday atmosphere at Optus Stadium, the Perth Scorchers and partner Komatsu looked to replace traditional static advertising with a high-stakes "Smart Play" trivia challenge. Fans simply scanned a QR code on the big screen during innings breaks to test their Scorchers knowledge in real-time, turning a natural pause in the game into an interactive, brand-led competition that rewarded the most loyal fans.

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    Campaign details

    Industry

    Sports Team

    Use Case

    Data Capture
    Sponsor Activation
    Live Events

    Template Used

    Trivia
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