Dafabet

IPL Minigame

To increase dwell time and brand loyalty, Datafbet's content arm Dafanews deployed Campaignware’s cricket minigame template as a core engagement driver. This strategy moved beyond static content consumption, using gamification to capture valuable first-party data in a high-growth market. By integrating this frictionless digital interaction, Dafabet successfully offered a fun and high-energy way to engage with cricket content.

Last updated 11 August 2026

Campaign details