South Sydney Rabbitohs

Hats for Jai Microsite

The Rabbitohs rallied their supporter base for a heartfelt cause by launching a dedicated digital donation page for fan favorite Jai Arrow. Through a seamless, emotional touchpoint, supporters could easily donate and purchase a 'digital party hat' to show their backing, transforming a standard fundraising initiative into an engaging community moment that brought fans directly into the player's journey.

Last updated 11 August 2026

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