FA of Wales

GOAT Kit

The Welsh FA utilized Campaignware to transform fan passion into a long-term data strategy through their "Cymru Kit GOAT" activation. By maintaining a high-quality, permanent digital destination for fans to vote on their favorite kits, the FA established a consistent stream of first-party data capture, allowing them to profile their audience and gain valuable insights into fan preferences over an extended period.

Last updated 11 August 2026

Campaign details