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    FA of Wales

    GOAT Kit

    The Welsh FA utilized Campaignware to transform fan passion into a long-term data strategy through their "Cymru Kit GOAT" activation. By maintaining a high-quality, permanent digital destination for fans to vote on their favorite kits, the FA established a consistent stream of first-party data capture, allowing them to profile their audience and gain valuable insights into fan preferences over an extended period.

    Last updated

    Campaign details

    Industry

    Sports Federation

    Use Case

    Data Capture
    Fan Engagement

    Template Used

    MVP
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