NSW Blues

GIO Team Picker

The NSWRL utilized Campaignware’s "Team Picker" module to convert seasonal fan sentiment into a powerful data-acquisition engine. By replacing static "who should play?" social posts with a branded, interactive destination, the Blues and partner GIO captured valuable first-party data while providing fans with a premium, shareable experience that kept the New South Wales representative side front-of-mind during the game's biggest selection window.

Last updated 11 August 2026

Campaign details