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    La Liga

    El Clasico Trivia

    To capitalise on the peak interest surrounding the season’s biggest derby, La Liga launched a dedicated "El Clásico" trivia challenge specifically for the Australian and New Zealand markets. By deploying a mobile-optimised Campaignware hub promoted via regional social channels, the league achieved a high click-through rate, successfully converting social media scrolls into a gamified fan experience that celebrated the rivalry while capturing essential international fan data.

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