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    Luna Roo (FIFUR Media)

    Design a Jersey

    To bring the world of Luna Roo the Kangaroo Baller to life, FIFUR Media launched an engaging, interactive design competition. Young fans were invited to download a custom template and unleash their creativity to design their very own digital jersey. The ultimate "money-can't-buy" prize saw the winning child's creation transformed into a real, physical jersey. This frictionless, gamified approach deepened the emotional connection between readers and the brand, offering a highly memorable and seamless fan journey.

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    Campaign details

    Industry

    Brands

    Use Case

    Data Capture
    Consumer Promotion

    Template Used

    UGC
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