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    MKTG

    Chemist Warehouse Minigame

    To drive massive engagement at scale, MKTG Sport and Entertainment partnered with Chemist Warehouse and CeraVe to deploy a gamified "in-venue" strategy. By utilising Campaignware’s frictionless QR entry system and Omnihubs, during State of Origin to deliver a specialised version of the game to each teams fans, the campaign converted passive spectators into verified leads. This approach delivered high-impact brand visibility and actionable first-party data, ensuring significant commercial ROI for the sponsor.

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    Campaign details

    Industry

    Agencies
    Brands

    Use Case

    Data Capture
    Consumer Promotion
    Fan Engagement
    Live Events

    Template Used

    Minigames

    Mobile Preview

    Chemist Warehouse Minigame — MKTG mobile view 1 of 1
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