Grimsby Town
To capitalise on the increased buzz surrounding a high-profile Carabao Cup fixture, Grimsby Town FC launched a digital trivia challenge to test the knowledge of the "Mariners" faithful. By deploying a mobile-first Campaignware experience, the club turned peak matchday interest into an opportunity to grow their fan data through a gamified experience which tested supporters on the club’s Carabao Cup run.
Last updated
